Mission Statement: Our mission is to find the opportunity for your business to better connect with its target audience.
Services
Vision Statement: To be revered as a vital partner to businesses; trusted for our expertise and recognized by our success.
Marketing
The process of enticing potential customers and clients in your products and/or services.
It can seem overwhelming, and almost daunting, but the truth is a solid social media game plan for your business can translate to new business. Social media also offers validation and transparency. Word of mouth marketing is still a powerful tool and these days it’s done on social media.
Some social media agencies use stock photos and generic verbiage providing a sterile feel to your social media with no real engagement. We can help with everything from starting your social media page, theming it, creating branded photos, teaching staff how to properly use/maintain pages, run campaigns, or manage your social media entirely.
Effective advertising starts by identifying who your target audience is, what they want, and how to get their attention. We can help conceive, write and design advertising campaigns in sources that compliment your business.
We are not a dedicated advertising company, but we can certainly present you relevant opportunities or assist you with your current efforts.
GMB is a free and powerful tool that helps businesses attract new customers, communicate what makes your business stand out, engages with new customers, acts as a collection for customer reviews and allows a business to appear on Google Search and Google Maps. Albeit being free with so many benefits, many businesses find themselves struggling to commit to it. We can create, design, and post branded graphics and videos, optimize the listing for maximum exposure, manage reviews using industry standard techniques for internet based customer service, and keep the information current.
Google Ads is the online advertising platform powered by the world’s largest search engine. When set up properly it lends itself to some massive amounts of targeted leads. It also carefully tracks analytics making retargeting more precise and effective.
We have connections with a variety of radio and television stations and podcasts and can help you write the messaging, negotiate rates, and leverage co-marketing opportunities.
Event marketing is a promotional strategy which involves representation of a brand to its audience at events like fundraisers, public events, conferences, seminars through face-to-face presence or advertising. Each event is different so each brand needs to be marketed in it’s unique way.
Native marketing is a form of paid advertising in which messages are carefully crafted to appear as the publications organic content. In other words, the article is made to look as though the publisher did an article on a particular business.
Most studies show word people trust recommendations from friends and family over any other form of advertising 90+% of the time. Modern day word of mouth marketing involves social media, online reviews, and effective strategies to get people talking about a brand.
Public Relations
Builds public trust and brand recognition amongst the public.
Events are dually purposed. They provide benefits for the host and the attendees. For a company or organization they help to expand the brand or mission through fundraising, gaining new supporters/customers, and event advertising.
Community outreach happens when a company accepts its civic duty to the community. It’s important because it communicates positive messaging of your corporate image and heartens the public toward your brand. Community relation opportunities include scholarship programs, renewal projects, giving back initiatives, community education events, speaking engagements, health and wellness fairs, and more.
Leveraging your live platforms is an up and coming strategy to really connect a face to your followers. Live events are hosted on social media sites and offer transparency by allowing followers to ask questions in real time. A good live event is staged well with proper lighting and recorded with high quality equipment all while being streamed in real time. An even better live event should be promoted ahead of time to gain as much traction as possible.
Positive media exposure increases brand awareness, delivers substantial ROI, and achieves high credibility. What you do with that media time is also important to maximize exposure. It should be added to your website, pages, blogs or newsletters so no opportunity for exposure is missed.
